Platform Growth book cover

How To Attract Your First Users

And Avoid Early Platform Failure

New platform businesses pop up every month, but most go nowhere. They fail to attract users, and die a premature death.

Why does this happen?

Founders don’t have a solid plan to solve the problem that all platforms encounter:

  • How do you get consumers to use your new platform, when there are no producers yet?
  • How do you attract producers, when there are no consumers?

This is the “chicken and the egg” problem, and it is unique to platform businesses. If you fail to solve this problem, your platform will end up like all the others, empty and forgotten.

Design your platform with solutions to this problem in mind, and your platform will grow by leaps and bounds.

Platform Growth book cover

The new Platform Growth Strategies book will show you:

  • How to design your platform for success.
    Don’t waste time or money going in the wrong direction.
  • How to measure and define platform success goals.
    Know exactly what you’re working towards.
  • How to attract your platform’s first users.
    And keep them coming back.
  • How to give your first users value.
    Even if you still have a completely empty platform.
  • How to grow your platform quickly.
    Avoid “scaling sabotage” by your competitors.

Who is This Book for?

This book is for non-technical platform or marketplace founders who are either planning to build a platform, or have already begun and have realized how vital solving the “chicken and the end” problem is.

Included in the book:

  • 25+ Actionable Strategies You Can Use From Day One
    Quickly understand the techniques needed for success, so you can use them in your business right away.
  • Over 60 Examples & Case Studies
    See how real platforms implemented these strategies, so you can follow in the footsteps of the pros.
Platform Growth book cover
Matt Francois

Who is Matt Francois?

Matt builds SaaS platforms and marketplaces for scale. He has over 15 years of experience as a Chief Technology Officer and Technical Consultant, advising businesses and managing tech teams in San Francisco, Austin, Seattle, Vancouver, London, Berlin, Copenhagen, Hong Kong, Singapore, and Taipei.

Platform Growth book cover

Just the Book

Grow your platform and avoid thousands of dollars in wasted time and effort.

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Included formats:
PDF, EPUB, Kindle MOBI. Zipped.


Matt FrancoisPlatform Growth book cover

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