New Marketplace
Strategy & Roadmapping Package

Plan your new marketplace strategy to minimize risks, eliminate development problems, and get to market faster.

Lowest possible development costs | Fastest path to market | Avoid the biggest startup killers

Starting a new marketplace can be an exciting journey, but it’s also fraught with uncertainty.

Before you invest your heard-earned cash into building your Minimal Viable Product (MVP), you’ll want reliable answers to these questions:

  • How profitable is your idea?
  • How much will it cost to build a useful product?
  • How long will it take to build?
  • How do you choose the right features to include in your MVP?
  • How can you design your product to get to market faster?
  • How can you design your product to easily attract your first customers?
  • What technology stack or framework should you use?
  • What skills will your developer or team need to build your vision?

Get solid answers and safeguard your investment by planning your marketplace development the right way.

Marketplace & Platform Roadmapping

Know your worst risks ahead of time, and have a solid strategy to overcome them

Building a new marketplace takes courage and determination, since any new venture comes with a certain level of uncertainty. It’s just the natural result of doing something that’s never been done before.

But the two-sided nature of marketplaces makes them an exceptionally difficult class of business to get off the ground. Because of this extra danger, extra caution is necessary.

If you want to succeed, you can’t just rush ahead without a plan and hope for the best. This is a surefire recipe for disaster.

And you definitely can’t entrust your planning to the developer coding your marketplace, since they’re incentivized to hide risk from you in order to win your development contract.

Instead, you must educate yourself on the hazards beforehand and prepare yourself to face them head-on. This entails knowing what problems you’ll encounter from your own experience, or partnering with someone who’s faced these risks before, and who’s incentives are aligned with yours.

Once you know the risks, then you can find smart ways to reduce them to manageable levels. The best way to do this is to plan your marketplace with uncertainty in mind, and to design risk-reduction directly into your product.

So the fact is, if you want your marketplace to succeed, you need the best plan possible.

What specifically will professional planning help you achieve?

  • Know how much money you’ll need to build your vision, before getting quotes from developers. Having your own outline of costs is better than any ballpark estimate developers are likely to give you.
  • Know how long it will take to build your MVP, so that you can plan your business strategy better.
  • Decide what features are essential for your MVP, and which ones can wait until later. This ensures that you’re only spending what you need to. Nothing more.
  • Have a baseline to compare different quotes you receive from developers, so you can cut through their sales pitch and make a decision based on facts.
  • Provide perfect guidance to your programmer once development begins, so that there’s no guesswork or misunderstandings. This will prevent unexpected costs and delays.
  • Know where to set development milestones, so you can keep tabs on development without having to micromanage your team.
  • Have a plan to show to investors or potential co-founders, to grab attention and inspire confidence in you and your startup.

But most importantly, planning allows you to answer your most pressing questions yourself, without depending on those trying to sell you something.

But planning doesn’t come naturally to most people, and if you’ve never built a marketplace product before it can seem daunting.

  • Without prior experience, you won’t know what obstacles you’ll come up against.
  • If you’ve never bootstrapped a two-sided product before, you won’t know how to best implement the special techniques required to attract both sides of your market simultaneously.
  • If you’re not technical by nature, forget selecting an appropriate tech stack or determining realistic development deadlines.

Luckily, you can have a partner in your corner with your best interests at heart.

After spending over 15 years bootstrapping marketplaces alongside non-technical founders, I’ve determined the best way to get your new marketplace off to the right start.

My Marketplace Strategy & Roadmapping Package gives you everything you need to plan your marketplace strategy, determine a realistic roadmap for your MVP, and save yourself thousands of dollars in wasted effort.

How does it work?

Under the safety of a Non-Disclosure Agreement (NDA), we’ll go over every aspect of your business to figure out how to build a marketplace that nets you at least $100,000 Return on Investment.

We’ll determine the best design for your marketplace, and develop a strategy that actually enhances your marketplaces value to your first users, making it easier to grow at the earliest stages of your business.

You can share your existing data, specifications, and UX/UI screens, as we plan out your project together, with your success as our focus.

What are the deliverables?

  • A one-on-one consultation with Matt, a 15 year marketplace veteran, who can answer all of your questions and provide expert guidance on how to structure and design your marketplace.
  • Email support after our consultation, to ensure that we address all of your questions and concerns.
  • A MVP planning worksheet, which we’ll go through together, to develop the perfect marketplace strategy.
  • A Product Roadmap, showing you exactly what features will go into your product, along with a timeline of important milestones.
  • A Project Forecast, showing you how long your marketplace will take to implement.
  • Dozens of Agile User Stories, which describe each feature from the user’s perspective, along with the benefit the user will receive from the feature. These help you determine the optimal feature set to include in your MVP.
  • Acceptance Criteria for each User Story, which define how each feature will be implemented, so you and your developer are always on same page and you get exactly what you want in the end.

How much does it cost?

I’ve priced this engagement to keep our incentives aligned and to place your success ahead of all other concerns.

For $720 USD, you can save yourself thousands of dollars in wasted effort, and build a marketplace with at least 6-figures in profit potential.

Bonus: After our roadmapping engagement, if you develop your MVP with me or a team of developers lead by me, I will refund the complete cost of the Marketplace Strategy & Roadmapping Package from your first development invoice.

Otherwise, you are free to use the plan we create with any developer or development team you choose.

This creates a win-win situation for both of us, and puts your success ahead of everything else.

Get started

Fill out the form below to book your Markeplace Strategy & Roadmapping Package now.

Book Your Marketplace Strategy & Roadmapping Package

Schedule a convenient time for your consultation and pay for your package using the form below. Afterwards, I'll email you all of the documents and instructions necessary to begin planning.

Matt Francois

Who is Matt Francois?

Matt builds SaaS platforms and marketplaces for scale. He has over 15 years of experience as a Chief Technology Officer and Technical Consultant, advising businesses and managing tech teams in San Francisco, Austin, Seattle, Vancouver, London, Berlin, Copenhagen, Hong Kong, Singapore, and Taipei.