I help non-technical founders scale SaaS platforms & online marketplaces

Whether you're building the next AirBnB for X, Uber for Y, or eBay for Z, I can help you solve your technical issues and grow your customer base.

For the past 14 years, I've helped founders with:

  • Marketplace Strategy: Design your two-sided platform to harness network effects and grow your user base quickly.
  • Development & Tech Leadership: Maximize your team's efficiency, hire the best talent, and make development more reliable, all while reducing costs and increasing product quality.
  • Process Automation: Optimize critical workflows like onboarding, sales, and marketplace transactions, to increase revenue and reduce churn.

Matt  Francois

How will I help your business grow?

No matter what growth problems you're facing, I will help you find a solution.

Technology Strategy

Better Technology Strategy

  • Design your marketplace for success, by following marketplace best practices and growth strategies.
  • Grow your platform's user base quickly by helping you solve the Chicken and the Egg Problem that plagues all marketplace startups.
  • Achieve your business goals while keeping development costs to a minimum by helping you refine product features before implementing them.
  • Choose the optimal tech stack and assess the risks and opportunities associated with a particular stack.
  • Choose existing platforms which are suitable to build upon. Will these platforms save you money or just complicate things down the line?
  • Build an effective product road map that will keep your team on track and reassure investors.
  • Communicate your company's technology strategy to partners, investors, employees, and customers in a language that they will understand.
Product Quality

Better Product Quality

  • Build better SaaS marketplace tools so that your users get more value out of each transaction.
  • Combine all of your existing business processes into an automated system so you can spend more time on your business and less time moving data around.
  • Audit your existing product for potential risks, ineffective strategy, or looming bugs.
  • Gather feedback from stakeholders and customers that can help improve your product.
  • Introduce a process which catches bugs before they reach your customers.
  • Build out a process that will allow you to release new features to your customers several times per month, week, or day.
  • Scale users without your system infrastructure slowing you down.
  • Introduce upgrades and improvements into your product without taking it offline.
  • Make a sluggish product feel more responsive to your users.
  • Properly test UI or marketing changes without disrupting users.
Team Productivity

A More Productive Team

  • Train your current development team and ensure they have the skills necessary for your next stage of growth.
  • Fix an unreliable development team and determine why they are missing deadlines.
  • Hire specialized professionals when you have unique problems to solve.
  • Vet potential team members so you only hire the best of the best.
  • Help you determine if you should outsource to freelance contractors or hire employees.
  • Help you avoid being ripped off by unscrupulous freelance developers and designers.
  • Keep track of progress and forecast completion dates, so you always know the state of your product.
  • Ensure that your team is following coding standards and best practices.
  • Prioritize tasks and assign them to the right person for the job.
  • Coach and mentor your team to improve the quality of their work.
  • Write clear and concise technical documentation, so that new hires can get up to speed quickly.
More profit

More Profit

  • Improve your onboarding process and retain more users.
  • Decrease customer churn.
  • Reduce costly bugs in your project.
  • Determine if it's cheaper for your team to code their own solution to a problem, or use a third-party solution.
  • Help you budget for each stage of your business.
  • Leverage user data to increase sales.
  • Avoid expensive delays during development.

Some of my clients

I've worked with small and medium-sized enterprises in San Francisco, Austin, Seattle, Vancouver, London, Berlin, Copenhagen, Hong Kong, Singapore, Taipei, and beyond.

Here's what some of my clients have said about working with me:

Dinos Demetriades

Dinos Demetriades
Founder of Ikogen


Matt has exceptional knowledge in his field and was able to bring months of improvements to our project in a matter of a few weeks. He's very easy to talk to, understands what needs to be done and is able to provide real advice, and not just sit back and wait for instructions. He's a pleasure to work with and worth every single cent of his rate.

Daniel Valenti

Daniel Valenti
Founder of Top Shelf Travel

Top Shelf Travel

Matt is a strategic thinker, master programmer, and clear communicator. He will help give strategic advice and feedback, along with his technical know-how. Matt is prompt with responses, and clear in his communication. I especially appreciated his straightforward answers to technical questions and the way he presented the pros and cons to each course. I appreciated his weekly updates that he sent unprompted. Again, Matt does great work and is highly recommended.

Mike Davis

Mike Davis
Founder of StoryPress


We worked with Matt for almost a full year and were very happy with his skill, professionalism, and communication. Matt was great at coming up with solutions to challenging situations. I would absolutely work with Matt again.

Bryce Matlashewski

Bryce Matlashewski
Co-founder of BouncerPass


I'm so happy we chose to work with Matt. He understood our requirements perfectly, and built our platform from start to finish. Very reliable and always easy to communicate with. Clearly an expert in his field.

Karen Leventhal

Karen Leventhal
Founder of Verdant Trade

Verdant Trade

It took me over a year to find Matt and he came highly recommended by one of my tech advisors, whose platform he built. Matt is an expert who delivers great value.

Chris Kubbernus

Chris Kubbernus
Founder of Choir


One of the best I've had the privilege to work with. Great work, great communication.

Matt Francois

My experience

  • I've founded several SaaS platforms and marketplaces, which averaged over $20,000 MRR. I know every stage you'll go through intimately.
  • I've had a long career as a Chief Technology Officer (CTO), Technical Consultant, and Senior Full-stack Developer, working with growing businesses like yours.
  • I'm the creator of the Marketplace Masterclass, a free step-by-step course showing new founders the correct way to start a successful two-sided marketplace or platform, helping them save thousands of dollars and avoid months of wasted effort.
  • I'm the author of Platform Growth Strategies, a book showing founders how to correctly structure two-sided marketplaces and platforms to facilitate massive growth, and avoid the "Chicken and the Egg" problem that can doom them to failure.

Businesses I've helped have:

  • Reached over $100,000 in monthly recurring revenue.
  • Raised over $1 million in funding.
  • Gained over 100,000 paying customers.
  • Been featured in the New York Times, Product Hunt, Mashable, Engadget, and more.

If you're trying to scale your platform, I'll ensure that your technology will get you where you want to be.