Strategy & Leadership
for Growth-stage SaaS Companies

Matt Francois

Hi, I'm Matt.

I help non-technical founders scale their Software as a Service (SaaS) products, improve their team's development process, and increase product quality.

My qualifications:

  • I've founded several SaaS platforms myself, which averaged over $20,000 MRR. I know every stage you'll go through intimately.
  • I've had a long career as a Chief Technology Officer (CTO), Technical Product Manager, and Senior Full-stack Developer, working with growth-stage SaaS businesses like yours.
  • I'm the author of Platform Growth Strategies, a book showing founders how to structure and grow two-sided SaaS platforms, and avoid the "chicken or the egg" problem that can doom them to failure.

Businesses I've helped have:

  • Reached over $100,000 in monthly recurring revenue.
  • Raised over $1 million in funding.
  • Gained over 100,000 paying customers.
  • Been featured in the New York Times, Product Hunt, Mashable, Engadget, and more.

If you're trying to scale your SaaS product, I'll ensure that your technology strategy will get you where you want to be.

How will I help your business grow?

For the past 14 years, I've helped founders accomplish their SaaS technology goals.

Here are some of the things I can help you achieve:

Technology Strategy

Better Technology Strategy

  • How can you combine all of your existing business processes into an automated system, so you can spend more time on your business and less time moving data around?
  • What product features will achieve your business goals while keeping development costs to a minimum?
  • What tech stack should you use? What are the risks and opportunities associated with a particular stack?
  • What existing platforms are suitable to build upon? Will this save you money or just complicate things down the line?
  • How do you build an effective product road map that will keep your team on track?
  • How can you communicate your company's technology strategy to partners, investors, employees, and customers in a language that they will understand?
Team Productivity

A More Productive Team

  • Does your current development team have the skills necessary for your next stage of growth?
  • Is your current development team unreliable? Why are they missing deadlines?
  • What professionals will you need to hire to best solve a particular problem?
  • How do you properly vet and hire potential team members?
  • Should you outsource to freelance contractors or hire employees?
  • How do you avoid being ripped off by freelance developers and designers?
  • How can you keep track of progress and forecast completion dates?
  • What process will ensure your team is following coding standards and best practices?
  • How can you prioritize tasks and assign them to the right person for the job?
  • What is the best way to coach and mentor your team, and improve their quality of work?
  • How can you write clear and concise technical documentation, so that new hires can get up to speed quickly?
Product Quality

Better Product Quality

  • How can you audit your existing product for potential risks or looming bugs?
  • What is the best way to gather feedback from stakeholders and customers that can help improve your product?
  • How can you introduce a process which catches bugs before they reach your customers?
  • What process will allow you to release new features to your customers several times per month?
  • How do you scale users without your system infrastructure slowing you down?
  • How will you introduce upgrades and improvements into your product without taking it offline?
  • How can you make a sluggish product feel more responsive to your users?
  • How do you properly test UI or marketing changes without disrupting users?
More profit

More Profit

  • How can you improve your onboarding process, and retain more users?
  • How do you decrease customer churn?
  • How do you reduce costly bugs in your project?
  • Is it cheaper for your team to code their own solution to a problem, or use a third-party solution?
  • How much should you budget for each stage of your business?
  • How can you leverage user data to increase sales?
  • How do you avoid expensive delays during development?

Some of my clients

I've worked with small and medium-sized businesses in San Francisco, Austin, Seattle, Vancouver, London, Berlin, Copenhagen, Hong Kong, Singapore, Taipei, and beyond.

Here's what some of my clients have said about working with me:

Dinos Demetriades

Dinos Demetriades
Founder of Ikogen


Matt has exceptional knowledge in his field and was able to bring months of improvements to our project in a matter of a few weeks. He's very easy to talk to, understands what needs to be done and is able to provide real advice, and not just sit back and wait for instructions. He's a pleasure to work with and worth every single cent of his rate.

Daniel Valenti

Daniel Valenti
Founder of Top Shelf Travel

Top Shelf Travel

Matt is a strategic thinker, master programmer, and clear communicator. He will help give strategic advice and feedback, along with his technical know-how. Matt is prompt with responses, and clear in his communication. I especially appreciated his straightforward answers to technical questions and the way he presented the pros and cons to each course. I appreciated his weekly updates that he sent unprompted. Again, Matt does great work and is highly recommended.

Mike Davis

Mike Davis
Founder of StoryPress


We worked with Matt for almost a full year and were very happy with his skill, professionalism, and communication. Matt was great at coming up with solutions to challenging situations. I would absolutely work with Matt again.

Bryce Matlashewski

Bryce Matlashewski
Co-founder of BouncerPass


I'm so happy we chose to work with Matt. He understood our requirements perfectly, and built our platform from start to finish. Very reliable and always easy to communicate with. Clearly an expert in his field.

Karen Leventhal

Karen Leventhal
Founder of Verdant Trade

Verdant Trade

It took me over a year to find Matt and he came highly recommended by one of my tech advisors, whose platform he built. Matt is an expert who delivers great value.

Chris Kubbernus

Chris Kubbernus
Founder of Choir


One of the best I've had the privilege to work with. Great work, great communication.

Matt Francois

Get in touch with Matt

Schedule a call with me now, and let's discuss your business and technology goals.